Breast cancer awareness campaign

Background

This advert features a breast cancer survivor and used mannequins to highlight the importance of being aware of, and not ignoring any unusual changes to your breasts.

Woman’s voice

Most women know that if you find a lump here, you see a doctor.

But any unusual changes in your breasts can be a sign of cancer such as skin changes, like:

• dimpling,
• turned in nipples,
• crusted nipples or a discharge from your nipples.

(Caption shows on screen: Your symptoms may vary from those shown here. For any symptoms, see your GP.)

Nine out of 10 women survive breast cancer when they find it early and get treatment – like I did. So, if you notice any unusual changes to your breasts, see your GP.

(Caption shows on screen:  Based on 5 year survival rates).

Listen to your body. It could be nothing… but you need to let your GP check.

Be cancer aware. Get checked early. 

Background

This advert, featuring women’s voices, highlights the importance of being aware of, and not ignoring any unusual changes to your breasts. 

First woman’s voice

It’s me. Your left breast.

Things have been a bit different lately.

I know you’ve noticed.

I just think you should get checked out.

Changes can be a sign of cancer.

But cancer’s easier to treat if it’s found early.

So what do you think?

…Hmm?

Second woman’s voice

Listen to your body. If you notice any changes to your breasts – like a lump, skin changes like dimpling, turned-in nipples or a discharge from your nipples – talk to your GP, even if you’ve had a screening recently. 

Be cancer aware. Get checked early. For more information go to becancerawareni.info